First, researching the candle industry educates you. As a candle business owner, you know that a good marketing plan is essential to your success. Website Marketing for a Candle Business There are two primary ways of reaching out to potential customers. For a candle making business plan, your marketing plan should include the following: Product: In the product section, you should reiterate the type of candle making company that you documented in your Company Analysis. Email marketing is a great way to keep in touch with customers and share information about your brand. This guide will teach you how to market a candle business in this day and age. Build a Website 5. Consider conducting a market analysis to see what other candle businesses with which you compete are charging for similar offerings. Once you have the materials and the basic method down, you can make many easily. Income Statement: an income statement is more commonly called a Profit and Loss statement or P&L. Speaking about pricing, we have come to our next step which is figuring out who your target market or target demographic is. var links=w.document.getElementsByTagName("link");for(var i=0;i